🗣Study: Emotional Marketing Drives Banana Sales
A research team found that appealing to customer empathy increases sales of individual bananas in supermarkets. A sign describing the bananas as "sad singles" resulted in a 58% spike in purchases, compared to a modest 5.4% increase for bananas labeled as "happy singles."
This strategy helps prevent food waste by encouraging customers to buy single bananas often left unsold.
Nairaland Pulse News | Subscribe
A research team found that appealing to customer empathy increases sales of individual bananas in supermarkets. A sign describing the bananas as "sad singles" resulted in a 58% spike in purchases, compared to a modest 5.4% increase for bananas labeled as "happy singles."
This strategy helps prevent food waste by encouraging customers to buy single bananas often left unsold.
Nairaland Pulse News | Subscribe