False Positive Risk in A/B Testing
There is a much greater probability than generally expected that a statistically significant test outcome is in fact a false positive. In industry jargon: that a variant has been identified as a “winner” when it is not.
https://georgi-georgiev.medium.com/false-positive-risk-in-a-b-testing-ba2c76e258c4
via @ABtesting
There is a much greater probability than generally expected that a statistically significant test outcome is in fact a false positive. In industry jargon: that a variant has been identified as a “winner” when it is not.
https://georgi-georgiev.medium.com/false-positive-risk-in-a-b-testing-ba2c76e258c4
via @ABtesting