PR Specialist до BetterMe
(Full-time, remote/hybrid position)

💎YOUR IMPACT:

- Develop and execute PR strategies to increase brand visibility and secure media coverage for BetterMe products;
- Build and maintain strong relationships with media, stylists, celebrities, and industry professionals;
- Write press releases, media kits, and other materials to support brand messaging and product launches;
- Use affiliate marketing to secure media placements and maximize brand exposure;
- Organize and manage product launches to maximize media exposure;
- Monitor media coverage and industry trends to identify PR opportunities and manage potential risks;
- Conduct research on industry trends, competitors, and media landscapes to refine PR strategies;
- Collaborate with design, analytics, and legal teams to align PR efforts with brand objectives;
- Monitor, measure and report on PR effectiveness.

🔅ABOUT YOU:

- 3+ years of experience as a PR Specialist in global markets;
- Upper-Intermediate English proficiency;
- Proven track record: a portfolio showcasing organic and/or affiliate publications in international media;
- Eagerness to explore affiliate marketing and new communication channels;
- Proactive mindset and readiness to take ownership of PR processes;
- Ability to thrive in a fast-paced environment, prioritize tasks, and meet deadlines;
- Strong multitasking skills to manage multiple projects simultaneously;
- Strategic thinking with the ability to foresee challenges and turn them into opportunities.

🙌WILL BE A PLUS:

- Successful involvement in global media projects;
- Previous focus on lifestyle products;
- Working with analytics and optimizing campaigns based on data insights;
- Experience in cross-channel teams with involvement in various processes;
- Understanding of affiliate marketing.

Apply: https://bit.ly/3XjAE3y