❓ Before using marketing activity to support an opportunity, ask whether it shows:
💫Wider participation: Are more members of the buying group involved?
💫Greater specificity: Are buyers researching implementation, security, pricing, or integrations?
💫 Internal coordination: Are several functions engaging with related content?
💫 Decision readiness: Is the account preparing for approval or rollout?
💫Wider participation: Are more members of the buying group involved?
💫Greater specificity: Are buyers researching implementation, security, pricing, or integrations?
💫 Internal coordination: Are several functions engaging with related content?
💫 Decision readiness: Is the account preparing for approval or rollout?