Brand Design Accent

Good to know ⚽️

https://youtu.be/cX40gnTLZXI?si=flOmLof7PpbTe-0E

I'm just going to leave this here. Will wait for the release and what it's really for and how useful it will be to us

Google Vids. Coming Soon!

https://youtu.be/4SCjXcBeW1E?si=w34Oe-Cd8sXQ8RYU

✨ AI design. Next level.

Using Krea AI for real-time creations.

Krea AI transforms your ideas into stunning visuals using AI power.

Step-by-step workshop 👉 https://youtu.be/1lTUxcsFAsk?si=XouTgBQwuc5CJUOz

What the tool can do:

- Generate an image based on your prompt
- Background removal
- Sketching
- 4K upscaling of images

You can upload reference images to generate customizable concepts, adjusting details like color and elements.

The best option for me 🡓
A minute system - you can experiment freely without worrying about running out of credits.

Hi everyone!

Did you catch my stream on Brand Tone of Voice? If you missed it, you can watch the recording here:

https://youtu.be/ulAviMeZ8Ps?si=noEUqgZOd1fJQMFH

In this stream, I dive deep into:
↳ What is Brand Tone of Voice and why does it matter?
↳ How to define your Brand Tone of Voice with Archetypes.
↳ The different elements of Brand Tone of Voice.
↳ How to use Brand Tone of Voice to connect with your audience.
↳ Examples of brands with strong Brand Tone of Voice.

❗️ Please note that the video is not in English, but subtitles are available.

I'd love to hear your thoughts on Brand Tone of Voice!
What are some of your favorite examples of brands with strong Brand Tone of Voice?

How do you think Brand Tone of Voice can be used to improve customer experience?

Apple's 🍎 Brand Secret That Ruins Movie Spoilers

Have you noticed that villains in Hollywood movies rarely hold iPhones? This is no mere coincidence, but a deliberate policy by Apple.

Why?

1️⃣ Image: Apple wants to be seen as a brand associated with good, beauty, and innovation.
2️⃣ Responsibility: Apple doesn't want its products to be associated with violence and crime. ‍
3️⃣ Marketing: It's a move that makes the iPhone the "good guy's gadget."

How does this affect us?
↳ On the one hand, knowing this "secret" can ruin the intrigue. When you see a character with an iPhone, you immediately know they're not up to evil.
↳ On the other hand, it can also be fun. After all, a perceptive viewer can use this "clue" to help solve the mystery.

Here are a few examples:

↳ In the movie "Her," the protagonist who falls in love with an artificial intelligence uses an iPhone. This tells us he's not a villain, just a lonely guy looking for love.

↳ In the series "Mr. Robot," the main hacker fighting the corporate system uses an Android. This emphasizes his rebellious nature and anti-system views. ✊

So, the next time you watch a movie, pay attention to the characters' gadgets. This little nuance can tell you a lot about their characters and motivations.

P.S. I wonder if Apple really has an official policy on the use of its products in movies?

P.P.S. Sorry if I spoiled the intrigue for you! 🙈

🍷 vs 🍇
Is your logo ageing like fine wine or vinegar?

In the rapidly evolving landscape of design and branding, a logo is not just a symbol but the embodiment of your brand's identity.

It's imperative to ask ourselves: is our logo evolving or is it stuck in a bygone era?

Here are a few signs your logo might be on the vinegar spectrum:

1️⃣ It doesn’t adapt well to digital platforms
2️⃣ It fails to resonate with your target audience
3️⃣ It’s built on design trends that have long faded

Contrastingly, logos that age like fine wine share a few characteristics:

1️⃣ Timelessness – They stand out today as much as they did years ago.
2️⃣ Adaptability – They look as splendid on an app icon as they do on a billboard.
3️⃣ Relevance – They evolve with the brand, maintaining their essence.

The lesson here? Regularly re-evaluate your logo and branding to ensure they’re not just surviving, but thriving and resonating with both current and potential audiences.

As we continue to navigate through the shifting paradigms of marketing and design, let's make sure our logos are ageing gracefully, telling a story that aligns with our brand's core values and vision.

Feel free to share your thoughts or experiences below. 👇

--

#branding #logo #logotype

🌈 Moodboard vs. 👀 References: Simple Explanations

Imagine you're baking a cake:

A moodboard is your inspiration board.

You collect pictures, colors, and fonts that reflect the taste and aroma of your future cake. It's a fantasy that helps you imagine what your masterpiece will look like.

References are recipes from other bakers. You can use them to learn how to make frosting, glaze, or decorations. But you don't copy them completely; you take ideas and adapt them to your own taste.

What's the difference?

1️⃣ A moodboard helps you start work, while references help you find solutions.
2️⃣ A moodboard is abstract, while references are specific.
3️⃣ A moodboard can be changed, while references can't.

How to use them?

Moodboard:
↳ Gather ideas: pictures, colors, fonts.
↳ Show it to the client to get their feedback.
↳ Use it as a guide when developing the design.

References:
↳ Find inspiration: see how others do it.
↳ Learn technical details.
↳ Use them as a starting point for your ideas.

Inspiration vs. References:

Inspiration is the spark that ignites your imagination. References are the wood that helps you light the fire.

💡 A moodboard and references are two tools for creating a delicious brand. Use them correctly, and your brand will become a unique masterpiece.

#branding #design #artdirection

Brand Design Accent

Как построить бренд, который будет любить ваша аудитория? Секреты создания бренда: архетипы и tone of voice

Приветствую всех!

Делюсь полезным видео с прошедшего стрима, где я раскрываю секреты построения идентичности и дизайна бренда через архетипы и tone of voice.

В видео вы узнаете:
- Как использовать архетипы для создания уникального образа бренда.
- Как tone of voice помогает донести ценности бренда до аудитории.
- Практические советы по разработке идентичности и дизайна бренда.

🎁 Бонус - бесплатный PDF-чеклист по теме видео, который вы можете скачать в описании.

Не забудьте:
• Поставить лайк этому посту.
• ↗️ Поделиться им с друзьями и коллегами.
• Подписаться на мой канал, чтобы не пропустить новые полезные материалы.

Приятного просмотра!

Ссылка на видео: https://youtu.be/ulAviMeZ8Ps?si=xuwvznRsUgeblXM0